Automotive imagery with control over vehicle, light and reflections. Photography, CGI, artificial intelligence and post-production shaped around each campaign.
A conceptual ENBLANC study placing the BYD Tang in contemporary architecture, with room for headlines and campaign adaptations.
Challenge
Create a brand-led image with room for communication, using public BYD references. An ENBLANC concept study, independent of an official campaign.
Process
AI and retouching restore the vehicle’s shapes, proportions and materials. The architecture reinterprets references from BYD’s website as a setting consistent with its visual identity.
Outcome
A panoramic image integrating vehicle and architecture, preserving the model’s identity and space for headlines.
02Campaign commission · Omnicom
Audi · San Sebastián Film Festival 2026
Automotive visuals connecting the Audi with cinematic worlds for the festival campaign.
Challenge
Build distinctive cinematic scenes with the Audi integrated as the protagonist.
Process
ENBLANC Studio developed CGI, environments and AI-assisted resources, then composited and retouched the series for consistency.
Outcome
Campaign visuals by ENBLANC Studio for Omnicom, integrating vehicle and art direction.
Automotive advertising demands product fidelity and clear art direction. From Barcelona, ENBLANC Studio works with brands, agencies and photographers on vehicles, environments and campaign-ready finishing.
What we do
One image. The right process for each challenge.
01
Visual production and CGI
We build campaign scenes with photography, 3D models and digital environments when location, lighting or vehicle control calls for it.
02
Compositing and post-production
We refine shape, colour, materials, reflections, lighting and shadows so the vehicle sits convincingly in the image.
03
Automotive retouching
We refine bodywork, glass, wheels, surfaces and details to a photographic finish while respecting the model and approved references.
04
Campaign adaptations
We prepare versions for print, outdoor and digital, planning crops and image extensions around the formats required.
How the image is made
Each technique solves a different part of the brief.
01 / CGI
CGI for vehicle and scene control
CGI controls camera position, lighting and car materials. It supports complex viewpoints, difficult locations and precise control of bodywork, wheels and reflections.
02 / AI
Generative AI with art direction and references
AI helps build backgrounds, extend locations and develop the setting. References and art direction guide the work; integration preserves the vehicle’s presence and campaign idea.
03 / FINISH
Post-production to bring it all together
We refine colour, light, reflections, shadows and detail, bringing photography, CGI and AI together in a coherent image faithful to the vehicle.
Our approach
Product control. Freedom to build the scene.
We define vehicle fidelity and the setting’s possibilities. Photography, CGI, AI or retouching address the brief; post-production brings the image together.
Frequently asked
Clear answers before we begin.
01Does ENBLANC create automotive imagery with CGI?+
Yes. We can create the vehicle and environment in CGI, or combine 3D elements with photography, artificial intelligence and post-production. The process depends on the level of control and the materials available.
02Can you work from photographs that have already been taken?+
Yes. We can integrate the vehicle into a new environment, adjust lighting and reflections, extend the frame or prepare campaign versions from existing photographs and assets.
03How do you keep the vehicle faithful to the real model?+
We work from references and approved materials, reviewing proportions, colour, surfaces, wheels, lighting and vehicle details throughout the process.
04Do you work with brands and agencies outside Barcelona?+
Yes. ENBLANC Studio is based in Barcelona and works with brands, agencies, production companies and photographers on national and international projects.
